WHAT WE DO
We help organizations understand today's consumer, modernize how they communicate, and turn stronger connections into business growth.
We help organizations understand today’s consumer, modernize how they communicate, and turn stronger connections into business growth.
YOUR CUSTOMER CHANGED.
Not someday. Not just the 20-year-old. Today’s customer.
Not someday. Not just the 20-year-old. Today’s customer.
NEARLY 3 IN 4
adults in the 18–54 consumer market are Millennials or GenZ.
(It's no longer the "Next" generation. It's today's customer)
U.S. Census Bureau and Pew Research Center
NEARLY 3 IN 4
adults in the 18–54 consumer market are Millennials or GenZ.
(It's no longer the "Next" generation. It's today's customer)
U.S. Census Bureau and Pew Research Center
NEARLY 3 IN 4
adults in the 18–54 consumer market are Millennials or GenZ.
(It's no longer the "Next" generation. It's today's customer)
U.S. Census Bureau and Pew Research Center
92%
of adults ages 30-49 use YouTube, compared with 95% of adults ages 18-29.
Pew research Center's 2025 Social Media Fact Sheet
92%
of adults ages 30-49 use YouTube, compared with 95% of adults ages 18-29.
Pew research Center's 2025 Social Media Fact Sheet
92%
of adults ages 30-49 use YouTube, compared with 95% of adults ages 18-29.
Pew research Center's 2025 Social Media Fact Sheet
FOCUS AREAS
01 / THE NOW-GEN CONSUMER ASSESSMENT
UNDERSTAND WHO YOU'RE TALKING TO.
01 / THE NOW-GEN CONSUMER ASSESSMENT
UNDERSTAND WHO YOU’RE TALKING TO.
NOW-GEN ASSESSMENT
Review how your organization shows up today and where it feels relevant, dated, or disconnected.
LEADERSHIP BRIEFING
Help leaders understand how Millennials and Gen Z discover, trust and choose — and how those behaviors
increasingly extend across generations.
COMPETITIVE REVIEW
See who is connecting better in your category and what they're doing differently.
RECOMMENDATIONS + ROADMAP
Turn the findings into a clear, prioritized plan for what to change next.
NOW-GEN ASSESSMENT
Review how your organization shows up today and where it feels relevant, dated, or disconnected.
LEADERSHIP BRIEFING
Help leaders understand how Millennials and Gen Z discover, trust and choose — and how those behaviors increasingly extend across generations.
COMPETITIVE REVIEW
See who is connecting better in your category and what they're doing differently.
RECOMMENDATIONS + ROADMAP
Turn the findings into a clear, prioritized plan for what to change next.
NOW-GEN ASSESSMENT
Review how your organization shows up today and where it feels relevant, dated, or disconnected.
LEADERSHIP BRIEFING
Help leaders understand how Millennials and Gen Z discover, trust and choose — and how those behaviors increasingly extend across generations.
COMPETITIVE REVIEW
See who is connecting better in your category and what they’re doing differently.
RECOMMENDATIONS + ROADMAP
Turn the findings into a clear, prioritized plan for what to change next.
02 / BUILD MODERN COMMUNICATION
COMMUNICATE LIKE PEOPLE DO.
02 / BUILD MODERN COMMUNICATION
COMMUNICATE LIKE PEOPLE DO.
PLATFORM + FORMAT STRATEGY
Build the right approach for newsletters, video, social, podcasts and emerging
channels — including the voices and ideas behind them
NEW COMMUNICATION CONCEPTS
Develop new ways for your organization to show up — from expert-led brands and original series to
newsletters, podcasts and new communication products.
AI-ENABLED WORKFLOWS
Practical ways to use AI for ideation, creation and repurposing — while protecting the voice, judgement and
authenticity that make communication connect.
MODERN COMMUNICATION TRAINING + COACHING
Help executives, experts and communication teams become better modern communicators — with practical
training and hands-on coaching
PLATFORM + FORMAT STRATEGY
Build the right approach for newsletters, video, social, podcasts and emerging channels — including the voices and ideas behind them.
NEW COMMUNICATION CONCEPTS
Develop new ways for your organization to show up — from expert-led brands and original series to newsletters, podcasts and new communication products.
AI-ENABLED WORKFLOWS
Practical ways to use AI for ideation, creation and repurposing — while protecting the voice, judgement and authenticity that make communication connect.
MODERN COMMUNICATION TRAINING + COACHING
Help executives, experts and communication teams become better modern communicators — with practical training and hands-on coaching
PLATFORM + FORMAT STRATEGY
Build the right approach for newsletters, video, social, podcasts and emerging channels — including the voices and ideas behind them
NEW COMMUNICATION CONCEPTS
Develop new ways for your organization to show up — from expert-led brands
and original series to newsletters, podcasts and new communication products.
AI-ENABLED WORKFLOWS
Practical ways to use AI for ideation, creation and repurposing — while protecting the voice, judgement and authenticity that make communication connect.
MODERN COMMUNICATION TRAINING + COACHING
Help executives, experts and communication teams become better modern communicators — with practical training and hands-on coaching
THE GOAL ISN’T TO SOUND YOUNGER.
IT’S TO SOUND HUMAN.
THE GOAL ISN’T TO SOUND YOUNGER.
IT’S TO SOUND HUMAN.
03 / MONETIZE AUDIENCE GROWTH
ATTENTION HAS VALUE. LET’S PROVE IT.
03 / MONETIZE AUDIENCE GROWTH
ATTENTION HAS VALUE. LET’S PROVE IT.
REVENUE OPPORTUNITY ASSESSMENT
Identify where new or overlooked revenue opportunities exist — and which ones are actually worth pursuing.
NEW OFFERINGS + BUSINESS MODELS
Develop new content, audience and commercial products designed around both consumer
demand and revenue potential.
PARTNERSHIPS + MONETIZATION
Build opportunities across sponsorships, platform monetization, creators, licensing, distribution, and strategic
partnerships.
LAUNCH + OPTIMIZATION
Bring the opportunity into market, measure performance, and continually improve what generates revenue &
customer growth.
REVENUE OPPORTUNITY ASSESSMENT
Identify where new or overlooked revenue opportunities exist — and which ones are actually worth pursuing.
NEW OFFERINGS + BUSINESS MODELS
Develop new content, audience and commercial products designed around both consumer demand and revenue potential.
PARTNERSHIPS + MONETIZATION
Build opportunities across sponsorships, platform monetization, creators, licensing, distribution, and strategic partnerships.
LAUNCH + OPTIMIZATION
Bring the opportunity into market, measure performance, and continually improve what generates revenue & customer growth.
REVENUE OPPORTUNITY ASSESSMENT
Identify where new or overlooked revenue opportunities exist — and which ones are actually worth pursuing.
NEW OFFERINGS + BUSINESS MODELS
Develop new content, audience and commercial products designed around both consumer demand and revenue potential.
PARTNERSHIPS + MONETIZATION
Build opportunities across sponsorships, platform monetization, creators, licensing, distribution, and strategic partnerships.
LAUNCH + OPTIMIZATION
Bring the opportunity into market, measure performance, and continually improve what generates revenue & customer growth.
WHEN IT MAKES SENSE, WE WIN WHEN YOU WIN.
Some INFORMal engagements can include performance-based compensation tied to the new revenue we help create.
WHEN IT MAKES SENSE, WE WIN WHEN YOU WIN.
Some INFORMal engagements can include performance-based compensation tied to the new revenue we help create.
LET’S TALK.
SOMETHING NOT CONNECTING?
Communication. Audience. Revenue. Or something you can’t quite put your finger on yet.
Communication. Audience. Revenue. Or something you can’t quite put your finger on yet.