About Travis Jones | INFORMal Media

ABOUT —

I HAD A FRONT ROW SEAT TO AUDIENCE DISRUPTION

Hi. I'm Travis. For more than 20 years, my career has moved across the revenue and content sides of media — from sales and marketing, to content-audience strategy and enterprise growth.

I led efforts across traditional media to rethink its voice, style, formats and revenue opportunities.

Now I help businesses connect with Now-Gen consumers (not tomorrow's customers) whose behaviors and expectations have already changed.

I BUILT GROWTH.

Led 40 TV stations on what earns

attention — and what gets ignored.

I WENT BEYOND ADS.

Developed enterprise-wide advertising solutions

that drove consumer action and client results.

I WENT BEYOND ADS.

Developed enterprise-wide advertising solutions that drove consumer action and client results.

I LED CONTENT.

Led 40 TV stations on what earns

attention — and what gets ignored.

I LED CONTENT.

Led 40 TV stations on what earns

attention — and what gets ignored.

I LED CONTENT.

Led 40 TV stations on what earns

attention — and what gets ignored.

I BUILT GROWTH

New products. New revenue.

New approaches. Lots of experiments.

I LED CONTENT.

Led 40 TV stations on what earns

attention — and what gets ignored.

—

HERE’S WHAT MAKES ME DIFFERENT.

I BUILT GROWTH.

New products. New revenue. New approaches. Lots of experiments.

—

HERE’S WHAT MAKES ME DIFFERENT.

My advantage is the overlap — I know what earns attention, what moves customers to act and how to turn both into growth.

I WENT BEYOND ADS.

Developed enterprise-wide advertising solutions that drove consumer action and client results.

THE "YOUNGER AUDIENCE" BECAME THE AUDIENCE.

For years, younger consumers communicated differently. Business noticed, but traditional approaches still worked well enough. Until it started showing up in the numbers.

Today, the organizations that figure out how to connect with people authentically — without pretending to be something they're not — have a huge opportunity.

That's where INFORMal comes in.

THE “YOUNGER AUDIENCE” BECAME THE AUDIENCE.

For years, younger consumers communicated differently. Business noticed, but traditional approaches still worked well enough. Until it started showing up in the numbers.

Today, the organizations that figure out how to connect with people authentically — without pretending to be something they’re not — have a huge opportunity.

That’s where INFORMal comes in.

FOLLOW ME ON LINKEDIN