About Travis Jones | INFORMal Media

ABOUT —

I HAD A FRONT ROW SEAT TO AUDIENCE DISRUPTION

Hi. I'm Travis. I help traditional companies connect with the now-gen customer—the under 50 audience they need to grow with.

I spent 20 years in traditional media, helping lead digital content change across 40 TV stations.

Now I work alongside marketing teams to bring a more personal, conversational approach to their communication: coaching their experts, building content around real customer questions, and putting it to work across marketing and sales. We measure whether it generates inquiries, customers, or revenue.

I BUILT GROWTH.

Led 40 TV stations on what earns

attention — and what gets ignored.

I WENT BEYOND ADS.

Developed and led advertising solutions across 40 media markets that drove consumer action and client results.

I WENT BEYOND ADS.

Developed enterprise-wide advertising solutions that drove consumer action and client results.

I LED CONTENT.

Led 40 TV stations on what earns

attention — and what gets ignored.

I LED CONTENT.

Led 40 TV stations on what earns

attention — and what gets ignored.

I LED CONTENT.

Led 40 TV stations on what earns

attention — and what gets ignored.

I BUILT GROWTH

New products. New revenue.

New approaches. Lots of experiments.

I LED CONTENT.

Led 40 TV stations on what earns

attention — and what gets ignored.

—

HERE’S WHAT MAKES ME DIFFERENT.

I BUILT GROWTH.

New products. New revenue. New approaches. Lots of experiments.

—

HERE’S WHAT MAKES ME DIFFERENT.

My advantage is the overlap — 20+ years at the intersection of audience and revenue. Enterprise leadership across 40 media markets. New products, platforms and monetization models from the ground up. $31M in revenue, tied to initiatives I've led.

I WENT BEYOND ADS.

Developed enterprise-wide advertising solutions that drove consumer action and client results.

HERE'S WHAT MAKES ME DIFFERENT.

My advantage is the overlap — 20+ years at the intersection of audience and revenue.

Enterprise leadership across 40 media markets. New products, platforms and monetization models from the ground up. $31M in revenue, tied to initiatives I've led.

THE "YOUNGER AUDIENCE" BECAME THE AUDIENCE.

For years, younger consumers communicated differently. Business noticed, but traditional approaches still worked well enough. Until it started showing up in the numbers.

Today, the organizations that figure out how to connect with people authentically — without pretending to be something they're not — have a huge opportunity.

That's where INFORMal comes in.

THE “YOUNGER AUDIENCE” BECAME THE AUDIENCE.

For years, younger consumers communicated differently. Business noticed, but traditional approaches still worked well enough. Until it started showing up in the numbers.

Today, the organizations that figure out how to connect with people authentically — without pretending to be something they’re not — have a huge opportunity.

That’s where INFORMal comes in.

FOLLOW ME ON LINKEDIN